by Marisa Marcantonio

Fun! Fashion! The Fifties!
When Kate Spade began expanding into fashion, she created a boutique-within-a store at Bloomingdales. The design of the space is exactly like her retail environments-- highly edited and curated spaces blending the lifestyle brand with a whimsical vision. At Bloomingdale's in NYC, the retail experience is like stepping into her shop, with wallpapered dressing rooms, vintage furniture, great art and a 1950's mixed with vintage modern vibe. By cross merchandising leather goods, fashion and home, the look is complete.

Red, apple green and pale blue come together with mirrored stripes in the display racks. A vintage lamp, Mid Century modern table and carnations in a Lenox glass flower vase from her collection make the space uniquely KS.

The blown up rose paper adds watercolor blooms that look randomly strewn across a landscape. The pop of red in the roses plays nicely off the dresses.

The entrance to the dressing room has a feature wall filled with gallery style hung artwork, featuring small mirrors, photos of the brand's signature Peony flower, graphic fonts and animals.

The Rose design paper was made up for the retail stores.

A bold black and white stripe plays off the red bench in the dressing room.

Scalamandre's signature leaping zebra's have been a Spade favorite for years, even influencing her stationery designs.

Palm Leaves from British wallpaper trendsetters Cole and Sons add a tropical tempo.