Interior design is an industry with few standardized business practices and a wide range of approaches. Some tactics work well, others not as well, with designers putting in more hours for less of a return. To grow and prosper in this field that is experiencing change is not easy for a host of reasons- it's highly subjective, personality-driven and requires emotional intelligence along with business sense. Practices range from a few people to offices with 30 people, and most designers take different approaches to meetings, billing, project management, the software they use and how they engage with the client. In the interest of learning more about all of these areas and how designers can create success, I am thrilled to be attending an event that delves into these matters. The BOLD Summit, a business conference for interior designers, takes place every other year. This year, it takes place September 25-27th in Chicago, and design talents Jamie Drake, Barclay Butera and Pamela Babey of BAMO will be speaking on this year's theme of strengthening and diversifying your revenue streams, offering their insights on how they've run their businesses successfully. The 3 day gathering provides a time for learning and connecting, where key topics of business development will be explored in depth. With a specific focus on profit margins in a changing landscape, getting visibility by expanding into branding and product design, creating new revenue streams using new technologies, marketing, and leadership, hear practical advice shared from designers who have made their mark. Founded and led by design business consultant Julia Molloy, her expertise will help designers to "understand how to navigate all aspects of your billing model to achieve the industry target, a 40% or better gross profit margin." Providing immediate practical, tangible examples, designers will have access to Julia's pricing tools to price projects right and increase profits. Many designers have told me their businesses really took off after working with this model.
Interested in going? Register HERE, and join me and 200 interior designers in Chicago this September, ready to boost your network and your strategy. Achieving success takes persistence and passion, but you knew that already.