WILLIAM YEOWARD FINALLY LAUNCHES HIS FURNITURE STATESIDE

by Marisa Marcantonio

After becoming well-known in the US market for his unique china and crystal collection based on antique designs, British designer William Yeoward has been working away on his true forte, interior design fabrics and furnishings. He has just launched his third book, William Yeoward At Home, and as necessity is the mother of invention, when he cannot find what he is looking for, he creates it. This is the case with his recently launched furniture. As Margaret Thatcher's interior designer, this Brit design leader can move easily between gracious entertaining and room plans. His shop, located at 270 King's Road, is a design emporium that has long been one of my favorite places to go for immediate trends in color and product design. Several years ago, when I was at House Beautiful, design director Doretta Sperduto and I paid a visit to William in his incredible office in the Imperial Laundry in Battersea. It was there that I first got a glimpse of the incredible furniture he had designed. Working in chestnut, mahogany and walnut wood, the case goods and upholstered furniture accents tend to look stronger in the rich, darker finishes, but are available in white as well for a lighter look. Available at select showrooms around the country, such as Atlanta's Grizzel & Mann, DC's EF+LM Showroom and The I.D. Collection in Dallas, I recently got a peek at Profiles showroom in The New York Design Center. I am so pleased it is finally available stateside-- the creative forms and witty silhouettes will add a dose of personality to any room. With railroaded striped fabrics from his new collection the upholstery is really inventive, and the diverse line is a welcome addition.

Photos courtesy of William Yeoward
Cherington Bookcase with Scalloped Top is one of my favorite statement pieces

Arley Mirrored 4 Door Sideboard has classical details updated with clean lines

Marts Chair is a neo wingback

Till Chair with tight back and loose seat has a playful arc on the back

Palmer Chair with maple leg

Launay Cushion Chair with maple leg

Pila Chair is a modified wing chair

Howe Chair with tight seat and back

Conchita Chair with tight back plays on a classic hall chair

Emerald Chair with skirt

Cushion Chair

Smoker Sofa

Christian Sofa with maple leg

Sylvie Curved Sofa

Percy Sofa with maple leg

Kent Sofa with maple leg

Martinez Mirror in chestnut

Platou Mirror in chestnut

Marseilles Slated Elliptical Dining Table

Mereworth Dining Table

Asti Extending Dining Table in walnut with ebony inlay

Menerbes Table

Arman Side Table

Matrix Desk in chestnut

Edward in oak with rosewood

Hyme Chest of walnut

Cateau Desk in chestnut

Barramundi Dining Table in chestnut

William Yeoward's most recent fabric additions from Designer's Guild are in an earthy color palette. They are a creative amalgam of inspiration found traveling through Spain, Argentina Sweden and Norway. Stripes figure prominently, reminiscent of dhurrie rugs and riding saddle blankets with a thick, textural hand and rich color.

The Aranjasa Weaves Collection's Loreta fabric in Aqua in a wool blend

Aranjasa in Sahara

Poppy, wool and linen blend stripe

MOVING SALE: HOLLYHOCK IN LA IS HEADED TO LA CIENEGA

by Marisa Marcantonio

The Hilldale location

Hollyhock features a beautifully edited mix, displayed in vignettes around the store



Great finishes and textures make the interior of the shop feel move in ready



In West Hollywood, interior designer Suzanne Reinstein created a modern- day salon for the traditional design set in California with her shop, Hollyhock. The original location, opened 20 years ago, was in Larchmont village. She moved into her Hilldale Avenue space in 2000, an old post office that was once Tony Duquette's studio. The mix of antiques, china, books, her upholstery line, and the latest finds were artfully displayed throughout the open layout. Book signings, product launches, and parties galore have been thrown in this fantastic space with a soaring ceiling. Suzanne created a modern day salon in her midst. With her design studio upstairs, she could greet the design community and throw parties on site. By bringing Robert Kime fabrics and William Yeoward Crystal from England, John Rosselli furniture and New York's Christopher Spitzmiller lamps to an LA, she set the tone with a mix of 18th and 19th century antiques and objects finding the audience craved it. She would paint feature walls the brightest red and mango yellow, showcasing her array in catchy vignettes. Out front, she always had an array of antique garden furniture, plant stands and two flowering trees in Belgian planters welcomed visitors. The setting was glorious. Well, times change, and more and more designers with shops are heading over to La Cienega, the design corridor. The street is lined with design cognoscenti, from Therien, newly relocated Hollywood at Home, Lee Stanton, Downtown LA and more. The group of dealers support each other through their organization, La Cienega Design Quarter, where they have parties and design walks to engage the community. Hollyhock will now be in on the action, amidst friends. I can't wait to see the environment she creates there. The new address is 927 North La Cienega Boulevard. The local cantina, Comme Ca, will now be even more packed!

Some great finds are for sale...


The White Tufted Chair


The Chinoiserie Lacquer Etagere with Pagoda Roof and Gold Painted Fish
with Bell Tassels


The Mandarin Coffee Table with circles and squares for a garden setting.


The Faux Coral Plaster Sconce


The Beebe Chaise is a piece I am very fond of.After numerous visits to Hollyhock, I still find myself drawn to the charming welted pleating. It's all in the details.

The Flip Top Regulation Game Table in Tobacco Lacquer with Classical Geometric Motif in Inlaid Horn with Sueded Reverse Top

WHY DON'T YOU BUY SOMETHING PURPLE?

by Marisa Marcantonio

Purple is everywhere. The royal color has saturated the market with amethyst, plum and eggplant tones. Add touches of it around your home for fall, and it will provide a perk to banish upcoming winter blues.

Photo Courtesy of William Yeoward
The Dora Hurricane in amethyst from William Yeoward has a nice clean shape, great for everyday use. Leave a pair on the table where they are ready for spur of the moment entertaining.

Photo Courtesy of Nina Campbell
Nina Campbell has charming paper boxes, Bagatelle Spots, available through her website. Add a little animal allure to your desk.


Photo Courtesy of Didriks
The subtle gradations of color in ceramic glazes is something I have come to appreciate. Fine pottery is no longer hippie dippy with Jars, a French tabletop company that produces exquisite stoneware in ethereal colors. Their process achieves a consistently smooth color saturated surface. How they do this remains something of a mystery to me. Their shapes are organic and reminiscent of shapes found in nature, yet they possess a sophistication allowing them to work in a variety of table settings.


Photo Courtesy of Anthropologie
Rock crystal has entered the mainstream design culture. Yet colored rock crystal is newer to the scene, adding a fresher take. Make a purple statement with Anthropologie's Crystal Votive.



Photo Courtesy of Scents and Feel
I discovered Scent and Feel at the Gift Show. They stood out for their gorgeous Tunisian 100 % cotton woven blankets that can be used as a towel, pareo or throw. After a few washings they will get ultra soft. The purple is great but make sure to check out their site for other stunning colors.