I caught up with Veere when I heard he was bringing his furniture and fabric designs stateside, to Kathryn M. Ireland's LA Almont Yard shop.
A bedroom with a simple canopy bed is made cozy with bed hangings and swing arm lamps peeking through. What an interesting addition to the foot of the bed-- a demilune table is a nice change from an expected bench.
A library done in a light colored scheme with touches of darker colors
What is your design background?
Veere Grenney :My early life was about travel in the East and Morocco, this had a profound influence on my design sensibility. In the apprenticeship of my career it was a stall in Portobello Road dealing in vintage, antiques and artworks and the antique shops off Portobello; then a design assistant with Mary Fox Linton before going onto being a director at Colefax and Fowler and about 15 years ago setting up my own practice.
What knowledge do you use the most from what you learned at Colefax?
VG: Tailoring, scale and proportion are all vital ingredients of a beautiful room; also appropriateness for a project i.e. the fabrics, furniture, art work etc… the look it is all about what is appropriate to the environment.
Where is textile design today as compared with back then?
VG:Today it is less flamboyant; then design was imposing; today it tends to be more discrete.
Is the floral print on the wane?
VG:The floral is always appropriate in the correct place. Today it is not essential; maybe 20 years ago every room had some floral.
What makes an interior distinctly British?
VG:Very comfortable and not being a slave to fashion or fad like English fashion; good British interior design is original and eclectic.
What are the differences in how the British live versus how Americans live?
VG: The English have a tradition of country house living being cozy, comfortable and right for the climate. The English don’t get stylish suburban where as in American a great part of the design sensibility is for beautiful large houses and gardens (both tropical and in colder places) that are not anchored to the countryside.
The Woodperry print has tiny leaves
An assortment arranged by coordinating colors
The Townline Road print as an ikat quality with a uniform pattern
Soundness is an abstract disguised as a floral
A modified wing chair by Veere debuted at London's Decorex Show recently