SUMMER INVITES IN YOUR INBOX TO MAILBOX: PAPERLESS POST GETS THE PARTY STARTED

by Marisa Marcantonio

It's time to get the party started.  Summer festivities call for the perfect invitation to set the mood of the event to come. Create excitement around a fete!  I love the new designs from Paperless Post, some of which are available in paper, mailable versions. Choose from "best of" designs created by letterpress and graphic artists  you know and love-  decoupage artist John Derian, whimsical prints from Kate Spade, charming drawings by Linda and Harriet, quirky cute motifs from Mr. Boddington's Nephew,  elegant script by calligrapher extroardinaire Bernard Maisner, classics from the new addition, Oscar de la Renta, and tons more.  Here are some themed invites to set the tone and give people a reason to gather on a breezy summer day.  Cheers.

Beach House by Virginia Johnson. You may recall her watercolors from Deborah Needleman's book, The Perfectly Imperfect Home, a tome I adore.

Poppies by John Derian

Blooms by Kate Spade

Geranium, another great one by Virginia

Bring on the charm- Bernard Maisner's Hand Painted Snake

A signature drink always gets people excited,  it always has me at hello. Cucumber Lemonade Vodka from Linda and Harriet

Hand Painted Elephant, by Bernard Maisner

Please Join Us from Blue Pool Road

Sea by John Derian for an old timey feel

Surfing is BIG, from custom surf boards at Saturday Surf to their Pret a Surf collab of striped and polka dot rash guard shirts and board shorts. Carter Kustera's Surfer Bro invite says it all.

Oops they spelled Darien wrong, but we forgive. Betsy Ross Handiwork by Mr. Boddington's Nephew says 4th of July with quirk.

Popsicles for everyone! Popsicle Pattern from Linda and Harriet

Burger Beer from the Indigo Bunting captures the perfect burger a la artist Robert Rauschenberg.

THE DEBUT OF THE SERENA AND LILY STORE BY THE SEASHORE, BEACH MARKET (WAINSCOTT TO BE EXACT)

by Marisa Marcantonio

When the California-based internet and catalog lifestyle brand Serena and Lily considered their first retail store, Winscott, Long Island was a location they felt best embodied the sunny, print-cenric bedding/furniture/entertaining (and soon, fashion) brand.  What began as a children's bedding line has grown into a full-fledged lifestyle vision, sold through a website filled with beautiful, evocative photographs containing their upholstery, pillows, entertaining essentials, embroidered and printed bedding, art finds and more.

Their new seaside venture brings their easy breezy Sausalito, CA aesthetic to the artist haven that is Wainscott. And it isn't a pop-up, the store will remain there for S and L enthusiasts on a yearly basis. The Hampton have long been a place for artsy types-- from painters Jackson Pollock to Erik Fischl to writers and sculptors. By embracing everything their new Montauk Highway location has to offer, their Beach Shop is filled with specially sourced items, over 200 to be exact, that push their colorful creative concept forward. They have beaded jewelery from France, realist paintings from their favorite artists of the moment that will be changed out from time to time, and dinner party thank you arrangements created by the Brooklyn-based floral denizen, Emily Thompson. Serena has made her love of the surf real with custom surf boards, and specially printed sarongs featuring summer scenes. Interior designers out East will find in their on-premises design services particularly useful, where clients can sit and scheme upholstery and bedding to create rooms with comfort and their special brand of coziness. If you are an interior designer, you can join their Designer's Circle Program, and receive 20% off retail.

Their light-filled brick and mortar venture is much more than a shop, it serves as a home base for the brand to play with their favorite crisp and clean things and innovate in an incubator-like setting that channels their creative spirit. Sun and summer are a great time to relax, and enjoy the home Serena and Lily have built to share their California dreaming vibe.

The minimalist facade with black and white striped awning and garage door entrance.

 Serena, the creative force and Lily, the brains behind the biz.

 An all white interior is the perfect backdrop to show color and festive pattern against.

Realist paintings are hung salon-style behind the register.

Clean streamlined white tables hold tons of entertaining essentials like placemats, candles, trays and bowls.

 A wall of blue and white pillows, picnic baskets and Fouta towels.

French Bistro Chairs paired with blue and white accessories.

 Their blue and white geo pillows all in a row.

 The other wall with a bookcase filled with patterned pillows, ice buckets and towels.

 Cool custom surf boards call to Montauk wave catchers.

 White woven plastic storage bins under the table are great for keeping kids rooms organized.

A teak sling chair and blue and white beach towels will have you ready to hit the sand.

Don't even get me started on the artwork. Abstract and realist pieces with colorful canvases take up the entire wall behind the register. I was crazy for the tiny palm tree you see on the left.

The rest of the art gallery wall-- yes, I covet it all.

 Tiny Tina Frey resin dogs all in a row. I mean, how adorable.

Need a sun hat? Yeah, they've got that.

Peek into the refinished antique display vitrine for summery jewels sourced from up and coming designers.

Serena's graphic prints made up into plastic and wood trays and napkins.

This giant red lacquer footed tray is dynamite in person.

This light-filled room is where interior design projects will take place.

A large work table in the center of the room serves as the fabric-scheming hub for creative concepts to take shape.

A lush floral arrangement by Emily Thompson.

A nautical blue and white bedding ensemble with cherry printed shams peeking out. A charming two seater bench sits at the foot of the bed.

 Whimsical wicker mirrors by a crisp cotton bed made up in fresh summer prints.

Back-to-back twin beds take on a creative look worth a closer look. 

French Bistro chairs surround a rattan two-tiered table filled with shams.

 Brightly bordered shams are the best way to take an all-white bed into summer mode.

The brand new embroidered Links pattern in Royal Purple is sharp.

 Delish shams await. I am enamored with the new purple sham they have recently added.

A green themed scheme, with a stool, sun hat, clutch and cozy herringbone throw.

 Buoys painted in Serena and Lily signature colors show their red/pink/purple family. Choose from over 40 original paint colors to transform your home through paint.

 The green and beige family.

And if you enter through the door, you will be welcomed with sarongs and beach bags...

More totes, printed pouches and sarongs.

Encased by a two walls of windows, this light-filled room stole Serena and Lily's hearts. The "living room" is a chill seating area with cozy sink-in seating and graphic artwork.

 Like a living room should be: well-lit, comfortable and conducive to entertaining.

A  tufted ottoman holds a wood tray and tomes.

Natural light woods and wovens make the far wall of the living room interesting.

Their rattan bar  cart can be ready to serve in a snap.

A rattan swing that seats two is ready for you.

In the back you get to see their entertaining prowess.

 The long teak table is ready for group dinners and fun-filled summer evenings.

Pretty white Hydrangeas complement the table runner.

15 MEMORIAL DAY MUST-HAVES

by Marisa Marcantonio

It seems as though the weather on the East Coast will not be cooperating this weekend, so kicking off summer may mean less beach, more movie-going. You can still be prepared for the sun's arrival with beachy basics that have you covered all season long. From picnics in the park to sunsets in the sand, here are some summery designs you will want close at hand.

Serena and Lily just launched the most amazing Shop at the Beach in Wainscott, LI where I spotted this heavenly perch. Spend lazy days swinging away in their woven Double Hanging Rattan Chair. Throw some of their festive printed pillows into the mix, a cool lemonade and a good book, and you are all set.

Photo courtesy of Crate and Barrel

A summer classic, the Adirondack Chair gets a modern spin with Crate and Barrel's Vista Chair. Strong lines give their teak version an entirely new look.

Photo courtesy of C. Wonder

Carry meals to and fro the garden or set up bar on this Melamine Cane Tray from C. Wonder in a classic navy and white color combo.

Photo courtesy of West Elm

Inventive and festive patterns can transform melamine plates into another realm. Fun plastic plates should never be boring, as with West Elm's cheery Mexican-inspired Bright Shapes design, available in pink, yellow and orange salad and dinner sized versions.

Iced tea and lemonade quench thirst better when consumed from a chic glass, in this case, C. Wonder's Cane Tumbler Plastic Glass.

Photo courtesy of World Market

Could this flatware be any chicer? Dipped-handle enamel and stainless steel flatware from World Market is picnic ready and a major steal. The great color adds punch to a summer table.

Photo courtesy of Pomegranate

The new coral and shell Lyford print in aqua from Pomegranate is one of my favorites. The two color hand-blocked pattern is casual and breezy.

Photo courtesy of Terrain

Have a bottle opener handy at all times, you never know when the party will start. Terrain Just Hooked Fish bottle opener will ensure the ginger beer is flowing.

Photo courtesy of Target

Named after my favorite beach, Surfside, Nate Berkus's Target Collection Towel with an interlocking woven pattern in navy and white is chic and crisp.

 Photo courtesy of Jonathan Adler

Pillows that look nice both outdoors and in are tricky to find. Jonathan Adler's Aegean Wave Pillow in cobalt with turquoise trim is a good summer find.

Photo courtesy of Matouk

Amazing graphic abstract patterns on plush beach towels from Matouk, now available through their website.

Photo courtesy of C. Wonder

Perfect your swing with C. Wonder's Paddle Set in lively stripes. 

Photo courtesy of Turkish T

Stock up on soft cotton Turkish-T Fouta towels in the skinny Candy Stripe, they double as a beach towel, sarong and scarf.

Photo courtesy of Iomoi

Stash jewelry, shoes and small stuff in Iomoi's monogrammed canvas set of 3 Travel Bags. You will feel SO organized. Choose from a darling assortment of custom designs and motifs Irene has designed.

Photo courtesy of J. Crew

Pack beach balls and towels in a roomy tote, like this one designed by the talented graphic artist Virginia Johnson for J. Crew with friendly sharks swimming in a blue sea.