In the hopes of streamlining the interior design process, Kravet has unveiled a new shoppable platform called Curated, exclusively to designers. Debuting with over 650 items and more to come, the assortment of furniture, art, accessories, lighting and bedding will grow to include 1500 products. A ready-to-ship upholstery program kicks off with 15 of Kravet's best-selling frames, rounding out the essentials of a room. With three ways to search and shop, choose from product category, story or designer-curated rooms. I find the last concept one of the most interesting-- pre-edited shoppable designer-created room settings. Options are arranged in stylish room vignettes, taking on the aesthetic of the noted designer. At launch, Curated debuted with spaces created by Alexa Hampton, and will follow with additional curations from the colorific Nick Olsen, happy-chic Jonathan Adler, understated Barbara Barry, ever-busy Nate Berkus, Mr. Fun, Thom Filicia and beach-loving Jeffrey Alan Marks. Given their stable of design partner talent, I wonder if we can expect to see Lee Jofa designers joining the mix in the future?
As a new destination, the site incorporates a well-rounded vision for the Kravet brand, and I look forward to seeing the site and its content evolve, showcasing products along with a wide array of edited accessories. Once designers register, they can get to work. Much of the product assortment is ready to ship, with the goal of making interior designers lives easier. The lure of digital shopping and (almost) instant gratification is hard to deny. Click on over.
The "Casual Elegance" sitting room is ready to shop. Cozy and welcoming with a hint of gold Hampton shows her traditional side
A young and fresh vignette with pops of color and great art by Alexa Hampton
The "First Impression" entry foyer created by Alexa Hampton is a clean traditional option
Another Hampton-designed vignette
A restful bedroom includes a tufted leather bed and different side tables used for nightstands
HERE ARE SOME FAVORITE CURATED PIECES:
The tufted-back Medley Sofa is ready to ship.
The Andrews Shell Coffee Table in a Parsons-style with green shell inlay provides instant zing with clean lines
The Avery Side Table is a classic nightstand design with surface area that allows for piles of magazines and stuff
The Milano Side Chair is a great dining chair with clean chrome legs and sleek design
The Collins Bench, an acrylic x-base bench upholstered in an kicky awning striped Kravet fabric
A ceramic garden stool with blue and white strie pattern
I can't resist a great tray. I think I've found it. This purple stringray tray with natural horn sides is a stunner.
An interesting loop design and ball detail sets the nickel Albers Sconce apart