BEYOND BASIC: SHOPPING SCHOOLHOUSE ELECTRIC IN TRIBECA

by Marisa Marcantonio


Stepping into the Tribeca location of Schoolhouse Electric is like entering a supremely well -organized, cool one room apartment filled with warm modern basics with simplicity at their core. Everything from retro lighting (where they made their mark selling original, historical, and reproduction light fixtures starting in 2002 ) well-designed functional everyday items and lifestyle finds are housed in this brick and grey-painted interior. Part swank neo hardware store, part modern day supply purveyor, the Porland-Oregon based company has expanded beyond lighting in recent years, to include streamlined essentials created under the Schoolhouse brand. Their unique color palette, seen in every vignette in the store,  consists of neutrals with a dose of color. This is pared- down utilitarian chic at its best.

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The Schoolhouse Electric store at 27 Vestry Street welcomes visitors with a discreetly chic sign in their signature cool font

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A seating area with the Warren, a simplified wing chair, white metal stool and accessories that are easy to snap up 

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Clean design task lamps sit on a vintage desk, complete with old typewriter 

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A bevy of cool hanging fixtures above an old-school style spool-turned wood Whitney bed 

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hankering for a basic wall clock in a bright powder coated finish or industrial lights? Look no further.

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Step right up for your hooks and hardware.

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I love all this stuff. Whether I need it or not is another story 

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The packaging is utilitarian perfection

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The Lenox Bench in a zippy oversized black and white check fabric in front of more fixtures

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an abundance of great fixtures hang from the ceiling, many of which have bare bulbs

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Everyday essentials for the kitchen include re-editioned Dansk classics and streamlined utensils

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Neat stacks of dot, floral and abstract pattern bedding

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Wool throws with minimalist appeal hang from a ladder

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Basics include fresh modern canvas and leather totes made in Denver

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A peg board display holds wall mounted Radar sconces in quirky hues

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Utility stools in basic as well as bright colors look like they can withstand anything 

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Their beautifully photographed catalog, featuring stylish on brand visuals that reinforce their crisp design ethos, "tools for productive living"