MEET GUILDERY: A NEW SITE FOR ON-DEMAND PRINTED FABRICS, PILLOWS

by Marisa Marcantonio

Are interior design fabrics ready for a disruptor in the space? We work in an industry where doing things the old fashioned way can be the norm.  With technology accelerating the way business is done, from the back office systems to the creative process, streamlining methods seem to be the new normal in almost every other industry. Fashion and eyewear brands like Warby Parker, Everlane and Trunkclub, among many others, have disrupted how products reach users, with direct to consumer business models. Is interior design ready for this approach?  This brings us to Guildery, a new online company utilizing digital printing to create textiles and finished goods, such as pillows and window panels.  With a quick lead time, a wide ranging assortment of color-coordinated fabric schemes, and customization capabilities, Guildery is taking the direct-to-consumer path with printed fabrics by making it accessible and fast. Founded by Shane Reilly, (who sold her interior design website to Gilt Groupe)  and Kelly Berger, a co-founder of Tiny Prints  (who sold his digital card company to Shuttefly) , they "set out to solve the problem of color coordination. We showcase collections of fabrics in color stories of 3 - 5 colors, so the buyer is guaranteed to get a color-coordinated look when shopping for items within our design kits. We take the guess work out of color coordination." Printed in the US, you can choose from good/better/best fabric grounds, with cotton duck, a cotton linen blend and 100% Belgian Linen options. Streamlining the process, samples get sent to your door, and color tweaks in addition to totally customized print designs are available. They launched with colorful collections created by artisanal textile designers, and are expanding their assortment every day, by partnering with existing and emerging talent. Have you always had a burning desire to create your own fabrics as an interior designer? This is your chance, with their To The Trade Design Your Own Fabric program. In a simplified process, you submit your artwork, select your color palette, and work with their in-house team to execute the process.  Interested designers should contact artists@guildery.com and interior designers can also sign up for their To The Trade discount.  Tell them Stylebeat sent you! Ahead, some of my favorite fabrics I found exploring the site, which is shoppable by print style, theme and color family. 

Photos courtesy of Guildery

Photos courtesy of Guildery

Flight, a collection that seems inspired my the 70's and early American patterns puts a new spin on  stars, stripes and Folk art quilt designs

Hibernate, a radiant star design, done in blue on crisp white

For the nautical feeling coastal projects, shades of blue live together in Belay by Sarah Watson

Fleur, a collection of prints designed by Laura Banchik

Chonos Grande a free-form multicolored blowsy floral

Chonos in Petunia, a coordinate with a tighter repeat and an impressionistic quality

Designed by Macrina Busato, Anthropologist's Hand has sweet pastels in small floral and geometric prints

Raindrops in Sprout from the Ponds and Prairies Collection, designed by Sarah and Ruby Design

There is no lack of pink options in the collections, and this dainty stipple floral Petals in Strike designed by Chris Barrett is a charmer

I was attracted to this print because of the bold watermelon color and catchy geo tribal print with irregular edge shading. Bowties, in Pucker Poetic from the Valdivian Collection by Bridgewater Moss Design

Blue and white with a touch of green is sure to satisfy a large number of designers, so Cufflinks Block in Husk Reverse satisfies that color need

The freshness of red and white in an eye popping Art Deco pattern is captured in Chevron Craze in Brillant from the Steamboat Collection

Tiles from the Sedona Collection is a tight print with a slightly neo Aztec tribal feel looks fresh in blue and white